Owen Geronimo, I wanted to take this moment to congratulate you on the spectacular job you and your organization are doing for the fashion industry in San Francisco. We moved to California from the New York City area, where we attended many runway events. Since my daughter has a passion for the runway and fashion, we quickly searched the web for fashion events on the West Coast. We liked what we saw on the website, and decided to get involved with SFFAMA. We have been so impressed with the energy and excitement surrounding every event we’ve attended. You have the natural ability as a producer to organize, promote, and direct amazing events. I encourage anyone who loves the fashion industry to get involved with SFFAMA and see first hand how you are putting San Francisco on the fashion map….

~ Debbie Casperson, Proud Mom

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Hey Owen Geronimo! You really rocked the Project San Francisco show last night. Thanks so much for the seats - my friend Letty and I were super grateful. The event was absolutely fabulous. I have to admit that I’ve loved the SFFAMA brand and the events you do.

~ Joy Adams, @ askmissa.com/

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It was grand to meet you on Sunday. Thanks again for all of your hard work in putting the ‘INDIE BAZAAR’ event together. I think SFFAMA’s support of local artists is genuine and sincere in their promotion of the entrepreneur spirit. I must add everyone on the SFFAMA team were very helpful and very courteous and did their best to accommodate all vendors. I liked the placement of those exquisite hats as guests entered the space and the way in which they were displayed in almost a vertical set up leading into the space.

~ Jacqie Loia/ Designs by Lulu

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It is so wonderful that you bring so many people together with your events. Tonight’s panel was great and I personally learned so much from what other panel members had to say. Also made a few unexpected connections. Look forward to more events.

~ Naz Saaed/ Zansus Purses

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It was great fun, very inspiring and an wonderful opportunity to be among fellow artists and designers. For us, it was an excellent opportunity to meet bloggers and people from the press. The booth fee was reasonable and there was plenty of room.

Thanks a lot to ALL the volunteers. Everyone was so kind and helpful. Especially the guy who came and adjusted the lights and those who helped us later to break down and take stuff to the car. We really appreciate it. The DJ was great. Thanks for the free wine.

Overall, inspite of the rainy day, we had fun. Owen Geronimo, you work very hard and your passion for this industry shows through. Glad to have met you and be part of the SFFAMA family! Keep it up and keep in touch.

~ Sushanta & Naz/ Zansus Purses

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Overall, the ‘INDIE BAZAAR’ event was great and you could not beat the price of admission, FREE. The staff was very helpful and quickly addressed any requests.

~ Lynn Boone/ Sebastian Threadz

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I just wanted to take a moment to send a personal THANK YOU for all your hard work in organizing at promoting yesterday’s event. You and your staff / volunteers did a stellar job! My authentic (TimeAndAgainFashions) vintage clothing and accessories were VERY well received, and I look forward to participating in future shows. Positive vibe, artist friendly! SFFAMA worked hard to market the event! THANK YOU!!!

~ Nora Matthes-Kniveton/ TimeAndAgainFashions

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’INDIE BAZAAR’ was extremely professionally executed and I especially liked the inclusion of fashion bloggers. I would be extremely interested in other events.


As a vendor I love all the press I can get and I’m sure I’m not the only one who feels this way. And the bloggers need something to blog about so its a win-win for all.

~ Megan Quirolo/ May and June

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The SFFAMA fashion mash-up event went pretty great tonight! It was great seeing all the other bloggers & was really surprised with so much audience interaction! Thanks to everyone who attended! xox

~ Maggie Alhadeff, Mimosas In Bed, 11/18/2010

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SFFAMA serves as a gateway to the San Francisco fashion scene. I have enjoyed the exclusive nature of the events where the models are protected and a professional environment is created. They have on board industry professionals with a broad range of expertise, talent, creativity and provide a great networking platform. I have met quite a few fashion designers, agency represented models, professional photographers through them and have been involved with the SF Fashion Week and several other events. I think they have created a great platform for emerging and established industry professionals.

~ Havsa Burt
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Owen Geronimo is setting a great example to by creating SFFAMA, the organization it has grown into. SFFAMA is building great avenues for designers and fashion entrepreneurs to meet, collaborate and find resources for their businesses. There is so much energy and a great sense of community associated with this organization. I would like to congratulate and wish all the best for future activities.. !!

~ Andy Pandharikar, ZMorph

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SFFAMA is totally great! There are so many different people with amazing skills to learn from. I recommend going to as many events as possible. You never know who you’re going to meet and where they’ll be one day.

~ Liz Caruana, Liz Caruana Photography

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SFFAMA is a phenomenal resource for individuals looking to break into, learn more about, or further their careers in the fashion industry. I recently moved to the Bay Area and was worried that as someone looking to break into fashion PR, this was the wrong place for me. SFFAMA was the first fashion resource I happened upon, which opened my eyes to the bounty of designers, boutiques, events, and the overall robust nature of the fashion community in San Francisco.

SFFAMA takes near-overlooked segments of San Francisco, its fashion and beauty industries, and brings them to the forefront of the community. I appreciate the organization’s work to revitalize our fashion industry; its a socially important and economically lucrative element of the city. In the midst of all the incredible tech/green entities in the city, SFFAMA reminds us that San Franciscans have not forgotten about fashion.
~ Kara Ashe, GoVeeBlog

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Dear, Owen Geronimo. I appreciate (a lot) your birthday wishes to me, that shows how considerate you are towards the members of SFFAMA as a reliable institution. Also thank you for the beautiful pictures from ‘Fashion Mash-Up’ on Sept. 16th.
~ Irina D’Amato

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I had such a great, great time tonight at ‘Fashion Mash-Up’! It was extremely enlightening. You did a fantastic job pulling it all together. So glad that I went, I look forward to the next one.
~ Mira Torres, The Beauty Bohemian
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Thanks for inviting us to speak at ‘Fashion Mash-Up’. It was wonderful to meet so many enthusiastic and exciting people and to learn from others. Made a few unexpected connections.
~ Naz Saeed - Zansus Purses
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“San Francisco Fashion and Merchant Alliance put together a great two day ‘San Francisco Fashion Week: The Reinvention’ extravaganza. I had a pleasure to attend and support one of my friends Pamela with Fashionistette. I’d like to congratulate SFFAMA for choosing a fabulous venue. I have never heard of Vitamin Water Social Club and I have to say it’s a really fun place.”
~ Justyna Wilson @ Moda Epidemic
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“It was an amazing night in SF at San Francisco Fashion Week: THE REINVENTION! Had such a great time! Superb job… Well done SFFAMA crew!!! :)”
~ Mira Torres
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” Owen, I just want to say a big big thank you for giving a great advice regarding where I should go in creating my collection and for the great opportunity to participate with SFFAMA’s ‘The Fashion Tour’, it was a wonderful event. I really enjoyed it and so did my friends!” I am looking forward to participating in your great fashion events!
~ Mariya Milovidova
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“I just wanted to personal thank you for such an impressive and informative panel discussion yesterday at “Fashion Mash-Up: Women Entrepreneurs”. The speakers were awesome and so helpful. Looking forward to more of your events! Ciao.
~ Rox C Brown Ramirez
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“Owen Geronimo, I wanted to say that I love the SFFAMA events. It is amazing to me how many people in San Francisco bay ares want fashion information and networking. I am so supportive of what you have created.”
~ Joanna Weidenmiller @ 360Fashion
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“I want to thank you for the opportunity to help out last night at Pret-A-Porter! Your work is beyond great and I was glad to be apart of the fashion show. If you ever need help on the fashion stylist end or help in general I would love to be of assistance. Thank you.”
~ Natasha Thomas @ Urban Darling
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“Owen Geronimo, I wanted to thank you for casting me as one of the designers for Pret-A-Porter, its been a great experience to be part of it. I am getting a lot of publicity through local fashion blogs and being invited for castings for future fashion shows in San Francisco. Please keep me in the loop of your developments, I would love to work together again in the future.”
~ Anya Tatarenko
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I just wanted to tell you it was a pleasure working with you on Saturday at SFFAMA’s ‘Pret-A-Porter’ show! Looks like, the crowd really enjoyed the whole thing. I know I did. Thank you for letting me be a part of the show.
~ Aubrey Nichole
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” I just want to thank you for the opportunity you gave me to present my first ever formal collection, it turn out really well! GOOD JOB! I am looking forward to doing more shows with you and SFFAMA. Your crew is amazing, and everyone is nice and pleasant to work with. Thanks again Owen, hope to work with you soon!
~ Mike Seneriches—-
“SFFAMA serves SF and Bay Area fashion designers to gain exposure to the public. The staff is well organized, well connected to effective venues to showcase your line expressions. In addition, their fashion shows provides great professionals from the beauty and photography industry to create a tasteful experience for your buyers!”~ Carlo Maala—-

Owen Geronimo and SFFAMA are putting together a impressive list of designers for Saturday’s Pret-A-Porter show. A show honoring the memory of punk rock music producer and alternative/ indie fashion icon Malcolm McLaren. Saturday’s lineup promises to be exciting, cutting-edge, and perhaps even nostalgic for some.
~ Maribelle Navarez
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SFFAMA gives aspiring stylists like me opportunities to be involved in fashion, especially in San Francisco where fashion is boiling down and not as big as Los Angeles and New York. The Experience they offer for designers, interns and industry people provides a great head start to be in the business. You meet a lot of amazing people, the chance to network and show your skills and talents. Thanks! SFFAMA.
~ Resha Mella
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Today was very productive. We managed to get almost all of the models fitted in looks from each designer. So far, the show seems to be coming along rather well. The models that we are we have are very easy to work with. SFFAMA is doing a great job in providing the designers with a collective platform in a form of a fashion show that showcases their design.
~ Ronald Gravesande
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“SFFAMA is a great avenue for fashion designers and enthusiasts to convene and collaborate. By bringing together passionate individuals we can help make San Francisco a more prominent player in the fashion industry.”
~ Julia Sun
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” I highly recommend joining SFFAMA, I can not say enough wonderful things about this organization. I have been extremely impressed from the very first event. I have been involved in several of SFFAMA’s events, each and every single one has been benificial to my small business, on many levels. Their innovative industry related events are extremely progressive allowing the industry in fashion and social media to grow and thrive. Their approach to bringing individuals and businesses in the fashion industry together to collaborate, network and educate is an invaluable tool you can not afford to miss being a part of. They are only growing stronger everyday, in their support and power to help the public resource connections and social media learning tools to help empower your business and the community on a large scale, that otherwise would not be possible. I highly recommend joining or attending the meetings and contribute to a growing organization dedicated to educating the public in Fashion, Design, Art and Social Media growth.”
~ Naomi King @ Starlite Jewerly Designs
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“I love ‘The Economics Of Art’ event that SFFAMA hosts every month. It’s a great gathering that really allows San Franciscans to connect with influencers in the areas of fashion, art and marketing. Owen Geronimo really does a great job of bringing great people together for one night each month.”
~ Siv Lam @ J. Crewaholics
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“After Joining SFFAMA, I really got connected to the fashion industry of San Francisco Bay area.
Its great for networking, getting a hang on what and where fashion is at in San Francisco and how with a collective positive effort of all members, we can make it bigger and better and define fashion for San Francisco. Thanks to the organization’s founder, Owen Geronimo for bringing it all together in one common place for everything fashion for San Francisco.”
~ Indu Arora @ Rock Chiq
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Thank you for the Fashion Tweet-Up event! It was great! I will be attending more. I would love to get into fashion industry and i want to learn more.
~ Justyna Wilson @ Moda Epidemic
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SFFAMA, I came out of this lecture with an entirely new perspective on the fashion industry and business in general.
~ Fordie Dinosaur
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Thank You Owen for an awesome panel! And thanks for the cupcakes!
~ Alison Messinger @ Eclectic Ala Mode
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SFFAMA provides some of the best events in San Francisco. SFFAMA bring together all of the up and coming artists together from all different mediums. Every event that I have attended feels as if it is the center of a new art and fashion movement in San Francisco.
~ Doug Birnbaum
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“Groundbreaking, grassroots, fashion forward organization in San Francisco —- Open to mentoring fashion interns and amateur designers like me. People are easy to work with, dynamic, creative, fresh, and current. I would like to see SFFAMA grow to its fullest potential. SFFAMA is elemental in the transformation of San Francisco’s fashion scene into the international market. More power to you SFFAMA!”
~ Mike Seneriches
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“ SFFAMA is the premier fashion collaborative in the SF Bay Area. Their events connect the worlds of designers, trendsetters, entrepreneurs, stylists, photographers, media and merchandisers within the fashion community and make things happen. I am very grateful for all the development opportunities that Owen Geronimo and the SFFAMA have offered me.”
~ Ann Marie Hodrick @ Heart’s Desire Jewelry
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“As a new designer, SFFAMA has been a lifesaver. Owen Geronimo is beyond helpful with tips and advice as well as affordable shows with lots of advertising. This is a group that really understands how hard it is to be an emerging designer. I highly recommend joining SFFAMA.”
~ Jenna Robert @ Found Jewelry
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“SFFAMA is a fun professional and social network that keeps you in touch and up to date.”
~ Abigail Kira @ Designer Perceptions
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“SFFAMA is a very professional group that remains organized at all times. The experience working with these professionals allow everyone to enjoy SF Fashion!”
~ Unknown Member
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“I had such an exciting and creative time at the Trunk and Swap show and thank you so much for the opportunity.”
~ Akiha Imazu
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“Fashion Tweet-Up. I had a really great time and learned a lot of great stuff to help my blog. Where the panel sat. They did a really great job!!!!”
~ Cara Friedman @ Instantly Ruby
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“I so enjoyed working with you on this past Friday’s “Trunk Swap” event! I made some new contacts and I gained useful experience in general organization. I certainly hope you will keep me in mind as a stylist to assist in future fashion events that you may be involved in!’
~ Deborah Metts
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“So grateful…for my friends who have been so supportive of Intwined…for San Francisco’s fashion community who are always willing to lend a helping hand and will go the extra mile to spread the word. for SFFAMA for having such a great event! Last night was an amazing night for me. I was able to network with several people and received a lot of positive feedback.”
~ Jenn Lui @ Intwined
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“Thank you SFFAMA and Owen Geronimo for hosting such a great event! Being someone who really enjoys fashion and working on starting my own business the topic was definitely very helpful. The idea of social media becoming a big part of marketing for what one does is astounding. I definitely learned a lot and speaking to the panel, everyone was very humble and down to earth. I definitely enjoyed making some new friends.”
~ Huong Nguyen @ http://sizedontmatter...
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Owen Geronimo. I wanted to thank you putting on such a great event last night. I was very honored to be a part of the fashion show at ‘The Economics of Art’ event. I thought everything went really well and I am confident that this will pave the road for the SFFW journey! I hope you enjoyed my pieces! Thank you again for everything!
~ Blanche Consorti
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“Owen, thank you also for giving me such a great opportunity. I know you took a chance on me, as a model for Fashion Feud. I really had a great time. I hope to be able to work with you again in the future.”
~ Sarah Pesavento
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“Fashion leaders in San Francisco should acquaint themselves to SFFAMA.”
~ Paul Wood